Engineering THE LAW, Inc. equips people with the knowledge and skills to effectively advocate their issues before state legislatures and executive agencies. Hundreds of organizations, corporations, public interest groups, and individuals have increased their chances of winning in the state legislature by using our materials. It would be our privilege to assist you in your legislative efforts by sharing with you methods developed over years of lobbying in state houses across the United States. We are also available to help you design and implement your own state lobbying campaign.
Robert L. Guyer established Engineering THE LAW, Inc. (ETL) in 1997 and serves as its President. Engineering THE LAW, Inc. increases the state lobbying capabilities of corporations, associations, and individuals through teaching the skills necessary for effective state government affairs.
Prior to establishing ETL, Mr. Guyer served in the law department of the Ralston Purina Company as Legislative Counsel and Assistant Director, State Government Affairs. He was Manager of Legislative Affairs for Energizer Power Systems, a subsidiary of Eveready Battery Company, Inc., Legislative Affairs Manager for Gates Energy Products, Inc., a subsidiary of Gates Rubber Company, and, as a contract lobbyist, Director of Legislative and Regulatory Affairs for the 501(c)(4), Rechargeable Battery Recycling Corporation.
He chaired the Legislative Committee of the Portable Rechargeable Battery Association (PRBA), an organization of the world’s top manufacturers of cordless electronics. He managed PRBA’s lobbying activities in 20 states and Washington, D.C.
Mr. Guyer authored Guide to State Legislative Lobbying, the textbook on effective state advocacy. Numerous individuals, associations, corporations, and universities use his book and materials for teaching and implementing successful advocacy.
As a partner in the Washington, D.C. law firm of Guyer, Bagby & Zimmerman, he specialized in environmental law and international product stewardship. He has personally lobbied successfully for laws or agency rules in numerous states, in Washington, D.C., and Canada. Other government affairs experience was gained in local government, electric utility industry, as an enforcement officer in a regulatory agency, and internationally.
As a visiting professor at Florida State University, Mr. Guyer developed and taught the graduate course Lobbying in the Masters program in Applied American Politics. He has lectured at universities including Harvard Medical School.
Twenty two states accredit or have accredited the seminar(s) for continuing legal education for attorneys. Other professional associations have accredited the seminars for continuing professional education.
Mr. Guyer holds Juris Doctor, Bachelor of Science in Civil Engineering, and Bachelor of Arts degrees. He is admitted to the practice of law in Florida and the District of Columbia.
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Our recent Washington, D.C. Lobby School lunch speaker was Mark Reed, state government affairs for IBM.
Mark has an impressive resume working for Wyeth, Astra-Zeneca, and now IBM.
Seminar participants greatly enjoyed his comments on how the Lobby School helped him succeed in state governnment affairs.
Bob Guyer's course contributed substantially to my lifelong study of advocacy and was the best CLE accredited course
that I have taken, bar none, in my 39 years as a government relations consultant.
DeWitt Ross & Stevens S.C.
While I am a lobbying veteran, the workshop and book provided me with a fresh perspective on advocacy. Mr. Guyer's clear structure and methodology for an effective lobbying campaign added to my own effectiveness with the
legislature contributing to me being ranked one of the five best lobbyists in the state of Florida. Desinda Wood Carper
Senior Legislative Advocate (former)
Florida League of Cities