Engineering THE LAW, Inc. equips people with the knowledge and skills to effectively advocate their issues before state legislatures and executive agencies. Hundreds of organizations, corporations, public interest groups, and individuals have increased their chances of winning in the state legislature by using our materials. It would be our privilege to assist you in your legislative efforts by sharing with you methods developed over years of lobbying in state houses across the United States. We are also available to help you design and implement your own state lobbying campaign.
Robert L. Guyer established Engineering THE LAW, Inc. (ETL) in 1997 and serves as its President. Engineering THE LAW, Inc. increases the state lobbying capabilities of corporations, associations, and individuals through teaching the skills necessary for effective state government affairs.
Prior to establishing ETL, Mr. Guyer served in the law department of the Ralston Purina Company as Legislative Counsel and Assistant Director, State Government Affairs. He was Manager of Legislative Affairs for Energizer Power Systems, a subsidiary of Eveready Battery Company, Inc., Legislative Affairs Manager for Gates Energy Products, Inc., a subsidiary of Gates Rubber Company, and, as a contract lobbyist, Director of Legislative and Regulatory Affairs for the 501(c)(4), Rechargeable Battery Recycling Corporation.
He chaired the Legislative Committee of the Portable Rechargeable Battery Association (PRBA), an organization of the world’s top manufacturers of cordless electronics. He managed PRBA’s lobbying activities in 20 states and Washington, D.C.
Mr. Guyer authored Guide to State Legislative Lobbying, the textbook on effective state advocacy. Numerous individuals, associations, corporations, and universities use his book and materials for teaching and implementing successful advocacy.
As a partner in the Washington, D.C. law firm of Guyer, Bagby & Zimmerman, he specialized in environmental law and international product stewardship. He has personally lobbied successfully for laws or agency rules in numerous states, in Washington, D.C., and Canada. Other government affairs experience was gained in local government, electric utility industry, as an enforcement officer in a regulatory agency, and internationally.
As a visiting professor at Florida State University, Mr. Guyer developed and taught the graduate course Lobbying in the Masters program in Applied American Politics. He has lectured at universities including Harvard Medical School.
Twenty two states accredit or have accredited the seminar(s) for continuing legal education for attorneys. Other professional associations have accredited the seminars for continuing professional education.
Mr. Guyer holds Juris Doctor, Bachelor of Science in Civil Engineering, and Bachelor of Arts degrees. He is admitted to the practice of law in Florida and the District of Columbia.
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Upcoming seminars are in Anchorage, Tallahassee, and Las Vegas, and Austin. Alaska accredits seminar for 11, Nevada for 11.5, and Florida for 14.5 continuing legal education (CLE) hours.
Why is the complete seminar two days? Legislatures make 10% of laws and can implement nothing; agencies make 90% to implement legislative law. Day 1 - get your law. Day 2 implement your law. Take either or both.
NEWUp Close with Peter Sage - Peter's travels to state rallies and honest non-partisan commentary provide balance to mainstream media reporting on the 2016 presidential campaign - a good daily read.
NEW Blog - Thousands of lobbyists have attended my training - from AstraZeneca and Allstate to UAW and AFSCME, from ACLU and Human Rights Campaign to the Christian Coalition and The Heritage Foundation - every kind of corporate and social interest. My blog shares their stories. I won't reveal names, just instructive experiences.
Hear what Lobby School seminar participants say video.
SOON "Clients' Guide to Lobbyists and Lobbying" is at the editor/publisher. I thank many lobbyists for their contributions to this book.
Custom seminars The Lobby School provides 2-16 hour private on-site workshops customized to your issue presented at a time and place of your choosing.
Previous custom-seminar clients are a Who's Who of state and national groups.
Continuing education 25 states accredit or in the past have accredited the seminar for continuing legal education.
Pro bono publico Mr. Guyer presented his 2016 pro bono training to "mom and pop" animal lovers resisting animal-rights groups lobbying for laws ending animal ownership. My blog discusses this seminar. If you would like to be my 2017 pro bono seminar, let me know.