Engineering THE LAW, Inc. equips people with the knowledge and skills to effectively advocate their issues before state legislatures and executive agencies. Hundreds of organizations, corporations, public interest groups, and individuals have increased their chances of winning in the state legislature by using our materials. It would be our privilege to assist you in your legislative efforts by sharing with you methods developed over years of lobbying in state houses across the United States. We are also available to help you design and implement your own state lobbying campaign.



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Robert L. Guyer established Engineering THE LAW, Inc. (ETL) in 1997 and serves as its President. Engineering THE LAW, Inc. increases the state lobbying capabilities of corporations, associations, and individuals through teaching the skills necessary for effective state government affairs.

Prior to establishing ETL, Mr. Guyer served in the law department of the Ralston Purina Company as Legislative Counsel and Assistant Director, State Government Affairs. He was Manager of Legislative Affairs for Energizer Power Systems, a subsidiary of Eveready Battery Company, Inc., Legislative Affairs Manager for Gates Energy Products, Inc., a subsidiary of Gates Rubber Company, and, as a contract lobbyist, Director of Legislative and Regulatory Affairs for the 501(c)(4), Rechargeable Battery Recycling Corporation.

He chaired the Legislative Committee of the Portable Rechargeable Battery Association (PRBA), an organization of the world’s top manufacturers of cordless electronics. He managed PRBA’s lobbying activities in 20 states and Washington, D.C.

Mr. Guyer authored Guide to State Legislative Lobbying, the textbook on effective state advocacy. Numerous individuals, associations, corporations, and universities use his book and materials for teaching and implementing successful advocacy.

As a partner in the Washington, D.C. law firm of Guyer, Bagby & Zimmerman, he specialized in environmental law and international product stewardship. He has personally lobbied successfully for laws or agency rules in numerous states, in Washington, D.C., and Canada. Other government affairs experience was gained in local government, electric utility industry, as an enforcement officer in a regulatory agency, and internationally.

As a visiting professor at Florida State University, Mr. Guyer developed and taught the graduate course Lobbying in the Masters program in Applied American Politics. He has lectured at universities including Harvard Medical School.

Twenty two states accredit or have accredited the seminar(s) for continuing legal education for attorneys. Other professional associations have accredited the seminars for continuing professional education.

Mr. Guyer holds Juris Doctor, Bachelor of Science in Civil Engineering, and Bachelor of Arts degrees. He is admitted to the practice of law in Florida and the District of Columbia.

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The Campaign Method for More Effective State Government Affairs

Seminar Schedule/Registration


Hear what Lobby School seminar participants say video.

See Chapter 1 of our seminar workbook

SOON "Client's Guide to Contract Lobbyists and Lobbying", for and by employers of contract lobbyists and lobbyists. Robert L Guyer editor

NEW The Lobby School will be in Boston in February giving a skills-training to one of the most up-and-coming law-lobby firms in the US.

NEW Mr. Guyer in 2015 will train one of America's premier labor unions in the Campaign Method for More Effective Government Affairs.

The Lobby School provides 2-16 hour private on-site workshops customized to your issue presented at a time and place of your choosing. Previous custom-seminar clients are a Who's Who of state and national groups.

NEW Florida accredits seminar for 14 CLEs; Arkansas for 10.5 CLEs; Arkansas Society of Association Executives for 10.5 CE hours.

Mr. Guyer presents one pro bono training per year to a 501(c)(3) charity. Such groups have included mental health, sexual assault survivors, drop-out prevention, others. Contact him if your group would like to be his 2015 pro bono training.

Sample Lobbying Fundamentals (2015)

How to Influence State Legislators and Regulatory Agencies
From The Physician Executive

Before You Sue
Real world observations of litigation gone bad

Mobilizing for Reform American Osteopathic Assoc