Engineering THE LAW, Inc. equips people with the knowledge and skills to effectively advocate their issues before state legislatures and executive agencies. Hundreds of organizations, corporations, public interest groups, and individuals have increased their chances of winning in the state legislature by using our materials. It would be our privilege to assist you in your legislative efforts by sharing with you methods developed over years of lobbying in state houses across the United States. We are also available to help you design and implement your own state lobbying campaign.



We are...

Robert L. Guyer, Esq. founded ETL and serves as its President. Previously, Mr. Guyer served as Legislative Counsel and Assistant Director, State Government Affairs for Ralston Purina Company, Manager of Legislative Affairs for Gates Energy Products, Inc., a division of Gates Rubber Company, and held a similar position at Energizer Power Systems, a division of Eveready Battery Company, Inc. He was Director of Legislative and Regulatory Affairs for the 501 (c)(4) Rechargeable Battery Recycling Corporation. He has lobbied successfully for agency rules and or legislation in Canada, numerous states, Washington, D.C., and internationally. Other legislative and executive agency lobbying experience was gained over 13 years in the electric utility industry, in consulting, and as an executive agency enforcement officer. Mr. Guyer was a Visiting Professor at Florida State University where he designed and taught the graduate course POS 5698-2 Lobbying. He holds degrees in law, civil engineering, and political science from the University of Florida and is admitted to the practice of law in Florida.

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Seminar Schedule


What participants say (video)



Wisconsin accredits Madison May 17-18 for 14 CLES; Florida approved Orlando March 29-30 for 14; Nevada accredits the seminar for 11.5 CLEs; Colorado accredits Denver for 13 CLES; Missouri for 9.3.

Bob Guyer's course contributed substantially to my lifelong study of advocacy and was the best CLE accredited course that I have taken, bar none, in my 39 years as a government relations consultant.
Ron Kuehn
DeWitt Ross & Stevens S.C.
Madison, WI

While I am a lobbying veteran, the workshop and book provided me with a fresh perspective on advocacy. Mr. Guyer's clear structure and methodology for an effective lobbying campaign added to my own effectiveness with the legislature contributing to me being ranked one of the five best lobbyists in the state of Florida.
Desinda Wood Carper
Senior Legislative Advocate (former)
Florida League of Cities

The expanded on-line Lobby School will be released in 2012. Developed from our highly successful Dec 6-7, 2011 Nashville seminar it will give updated materials and more hands-on training for more complete advocacy skills-development.

Workbook for Introducing The Campaign Method for More Effective State Government Affairs

Ohio State University, Florida State University, and Johns Hopkins used Guide to State Legislative Lobbying for Fall 2011 graduate classes.

Campaign Method Brochure (2009)

Annotated Reading List for Lobbying Practitioners

Fun, Instructive, and Interesting Lobbying "War" Stories

Have a good lobbying story? Send it to me for the instruction or humor for all of us practicing the profession.


Sample Lobbying Fundamentals (2009)
by Robert L. Guyer

What Manufacturers Need To Do Amid New Millennium Federalism
by Robert L. Guyer

How to Influence State Legislators and Regulatory Agencies
by Robert L. Guyer
From The Physician Executive

Before You Sue
by Robert L. Guyer
Real world observations of litigation gone bad

Mobilizing for Reform American Osteopathic Assoc