How to Successfully Lobby State Legislatures
Advocacy Training for the Competitive Edge.
Time Activity
8:00 - 9:15 Overview of Seminar
Lobbying: What, Why, Who, Where, and When
Elements of Effective State Legislative Lobbying
Assessing and Increasing Your Political Strength
9:15 - 9:30 Activity 1: Assessing Your Political Strength
9:30 - 10:00 Developing Your Lobbying Campaign
Crafting Your Bill and Supporting Materials
10:00 - 10:10 Break
10:10 - 11:45 Legislative Staff
How to Use Legislative Procedure
Working with Committees and Caucuses
Ethics: Laws, Compliance, and Penalties
Making Campaign Contributions
Gaining Special Interest Support
11:45 - 12:00 Activity 2: Coalition and Alliance Building
12:00 - 12:30 Lunch
12:30 - 1:15 Effective Legislative Negotiation
1:15 - 2:00 Activity 3: Competitive Negotiation/Role Playing
2:00 - 2:10 Break
2:10 - 3:00 Contract Lobbyists
3:00 - 3:30 Motivating Lawmakers: Getting and Keeping Lawmakers' Votes
3:30 - 4:00 Activity 4: "3-minute in the Hallway" Lobbying
4:00 - 4:15 Keeping the Bill Moving After the CFR
4:15 - 5:00 Course Summary and Course Evaluation

How to Successfully Lobby State Regulatory Agencies

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Seminar Schedule


What participants say (video)



Wisconsin accredits Madison May 17-18 for 14 CLES; Florida approved Orlando March 29-30 for 14; Nevada accredits the seminar for 11.5 CLEs; Colorado accredits Denver for 13 CLES; Missouri for 9.3.

Bob Guyer's course contributed substantially to my lifelong study of advocacy and was the best CLE accredited course that I have taken, bar none, in my 39 years as a government relations consultant.
Ron Kuehn
DeWitt Ross & Stevens S.C.
Madison, WI

While I am a lobbying veteran, the workshop and book provided me with a fresh perspective on advocacy. Mr. Guyer's clear structure and methodology for an effective lobbying campaign added to my own effectiveness with the legislature contributing to me being ranked one of the five best lobbyists in the state of Florida.
Desinda Wood Carper
Senior Legislative Advocate (former)
Florida League of Cities

The expanded on-line Lobby School will be released in 2012. Developed from our highly successful Dec 6-7, 2011 Nashville seminar it will give updated materials and more hands-on training for more complete advocacy skills-development.

Workbook for Introducing The Campaign Method for More Effective State Government Affairs

Ohio State University, Florida State University, and Johns Hopkins used Guide to State Legislative Lobbying for Fall 2011 graduate classes.

Campaign Method Brochure (2009)

Annotated Reading List for Lobbying Practitioners

Fun, Instructive, and Interesting Lobbying "War" Stories

Have a good lobbying story? Send it to me for the instruction or humor for all of us practicing the profession.


Sample Lobbying Fundamentals (2009)
by Robert L. Guyer

What Manufacturers Need To Do Amid New Millennium Federalism
by Robert L. Guyer

How to Influence State Legislators and Regulatory Agencies
by Robert L. Guyer
From The Physician Executive

Before You Sue
by Robert L. Guyer
Real world observations of litigation gone bad

Mobilizing for Reform American Osteopathic Assoc