Custom Seminars
Advocacy Training for the Competitive Edge.

Lobbying skills seminars can be presented at your annual conference, board or legislative committee meetings, or for continuing education at a time and place of your choosing.

We can tailor our program to meet the needs of your members and incorporate your legislative or executive agency issues. Our seminar offerings include:

How to Successfully Lobby Your State Legislature (half-day seminar)
Good for associations wanting an overview of the elements of successful state legislative lobbying but without the detail and development of each seminar participant's personal lobbying skills as are provided in the full day seminar.

Assessing Resources, Building Infrastructure, and Planning Your Lobbying Campaign (Workshop)
Identify the critical resources for a winning campaign. Organize resources and plan how you will proceed for the most effective lobbying effort.

Learn How to Motivate Lawmakers (Workshop)
Lawmakers can be motivated to support you and your issue. One size doesn't fit all. Learn the common motivators and strategies for applying them.

Working with Special Interest Groups (Workshop)
You will spend most of your lobbying effort dealing with other groups that support or oppose you. Learn to build momentum to win support or lessen opposition from even your most active opponents.

Hiring and Working with Contract Lobbyists (Workshop)
Have you hired the most effective lobbyist for your issue and are you getting his or her best? How do you establish fees? Learn the appropriate criteria for evaluating your lobbyist's work product.

Winning in Legislative Negotiation (Workshop)
Learn how to plan for a successful session - everything from selecting the best meeting room to dealing with the psychological "tricks" of seasoned negotiators.

Legislative Procedure (Workshop)
These procedures are your bill's roadmap through the legislature. You don't need to know much, but what you need to know is indispensable!

Working with the Legislature's Committees (Workshop)
The work of the legislature is done by committees. When your bill passes its first committee, your chance of success skyrockets. Learn how to work effectively for maximum results.

Regulatory Agency Lobbying (Workshop)
Agencies are very different from the legislature. So too are several of the lobbying strategies and methods required to get the agency decision you need.

Customized Workshops
We can also develop workshops to meet the particular needs of your organization.

More Questions? Please contact us.

Fill out the following form for a FREE phone consultation to discuss your lobbying needs and how we might help.





Seminar Schedule


What participants say (video)



Wisconsin accredits Madison May 17-18 for 14 CLES; Florida approved Orlando March 29-30 for 14; Nevada accredits the seminar for 11.5 CLEs; Colorado accredits Denver for 13 CLES; Missouri for 9.3.

Bob Guyer's course contributed substantially to my lifelong study of advocacy and was the best CLE accredited course that I have taken, bar none, in my 39 years as a government relations consultant.
Ron Kuehn
DeWitt Ross & Stevens S.C.
Madison, WI

While I am a lobbying veteran, the workshop and book provided me with a fresh perspective on advocacy. Mr. Guyer's clear structure and methodology for an effective lobbying campaign added to my own effectiveness with the legislature contributing to me being ranked one of the five best lobbyists in the state of Florida.
Desinda Wood Carper
Senior Legislative Advocate (former)
Florida League of Cities

The expanded on-line Lobby School will be released in 2012. Developed from our highly successful Dec 6-7, 2011 Nashville seminar it will give updated materials and more hands-on training for more complete advocacy skills-development.

Workbook for Introducing The Campaign Method for More Effective State Government Affairs

Ohio State University, Florida State University, and Johns Hopkins used Guide to State Legislative Lobbying for Fall 2011 graduate classes.

Campaign Method Brochure (2009)

Annotated Reading List for Lobbying Practitioners

Fun, Instructive, and Interesting Lobbying "War" Stories

Have a good lobbying story? Send it to me for the instruction or humor for all of us practicing the profession.


Sample Lobbying Fundamentals (2009)
by Robert L. Guyer

What Manufacturers Need To Do Amid New Millennium Federalism
by Robert L. Guyer

How to Influence State Legislators and Regulatory Agencies
by Robert L. Guyer
From The Physician Executive

Before You Sue
by Robert L. Guyer
Real world observations of litigation gone bad

Mobilizing for Reform American Osteopathic Assoc