Custom Seminars
Advocacy Training for the Competitive Edge.

Lobbying skills seminars can be presented at your annual conference, board or legislative committee meetings, or for continuing education at a time and place of your choosing.

We can tailor our program to meet the needs of your members and incorporate your legislative or executive agency issues. Our seminar offerings include:

How to Successfully Lobby Your State Legislature (half-day seminar)
Good for associations wanting an overview of the elements of successful state legislative lobbying but without the detail and development of each seminar participant's personal lobbying skills as are provided in the full day seminar.

Assessing Resources, Building Infrastructure, and Planning Your Lobbying Campaign (Workshop)
Identify the critical resources for a winning campaign. Organize resources and plan how you will proceed for the most effective lobbying effort.

Learn How to Motivate Lawmakers (Workshop)
Lawmakers can be motivated to support you and your issue. One size doesn't fit all. Learn the common motivators and strategies for applying them.

Working with Special Interest Groups (Workshop)
You will spend most of your lobbying effort dealing with other groups that support or oppose you. Learn to build momentum to win support or lessen opposition from even your most active opponents.

Hiring and Working with Contract Lobbyists (Workshop)
Have you hired the most effective lobbyist for your issue and are you getting his or her best? How do you establish fees? Learn the appropriate criteria for evaluating your lobbyist's work product.

Winning in Legislative Negotiation (Workshop)
Learn how to plan for a successful session - everything from selecting the best meeting room to dealing with the psychological "tricks" of seasoned negotiators.

Legislative Procedure (Workshop)
These procedures are your bill's roadmap through the legislature. You don't need to know much, but what you need to know is indispensable!

Working with the Legislature's Committees (Workshop)
The work of the legislature is done by committees. When your bill passes its first committee, your chance of success skyrockets. Learn how to work effectively for maximum results.

Regulatory Agency Lobbying (Workshop)
Agencies are very different from the legislature. So too are several of the lobbying strategies and methods required to get the agency decision you need.

Customized Workshops
We can also develop workshops to meet the particular needs of your organization.

More Questions? Please contact us.

Fill out the following form for a FREE phone consultation to discuss your lobbying needs and how we might help.





Public Seminar Schedule


Can't attend a live lobbying skills workshop? Then consider taking our

On-line Lobby School.


Workbook for Introducing The Campaign Method for More Effective State Government Affairs (2009)

Exclusively on this website Guide to State Legislative Lobbying is now on sale for $22.50 per copy a savings of 60% from list price.

Johns Hopkins used Guide to State Legislative Lobbying for Prof. Ron Phillips' Winter 2010 DC lobbying class.

Florida State University is using the Guide for Fall 2010 course POS 4851 in Applied American Politics.

"Bob Guyer's course contributed substantially to my lifelong study of advocacy and was the best CLE accredited course that I have taken, bar none, in my 39 years as a government relations consultant."
Ron Kuehn
DeWitt Ross & Stevens, S.C.
Madison, WI
(2010)

"Robert L. Guyer's seminar on the Campaign Method to effective state advocacy was, perhaps, the best professional development experience of my career. Utilizing the Campaign Method, our membership secured passage of legislation that placed Ohio’s ESCs firmly at the center of regional education delivery and preserved our funding appropriation during a difficult economic downturn. I highly recommend Bob Guyer."
Craig Burford, Executive Director
Ohio Educational Service Centers Association
Columbus, OH
(2010)

“I often travel across the country to lobby various state legislatures. Robert Guyer’s Lobby School gave me the added confidence and competitive advantage that I needed when advocating on issues. His campaign-style approach to lobbying helps break the art of lobbying into a common sense process. Whether you’re an old pro or just starting out, Bob Guyer’s Lobby School will prove invaluable for your career”.
Nate Filler, Manager
State Government Relations
Cardinal Health
Dublin, OH
(2010)

Campaign Method Brochure (2009)

Annotated Reading List for Lobbying Practitioners (2009)

Fun, Instructive, and Interesting Lobbying "War" Stories (2009)

Have a good lobbying story? Send it to me for the instruction or humor for all of us practicing the profession.


Sample Lobbying Fundamentals (2009)
by Robert L. Guyer

What Manufacturers Need To Do Amid New Millennium Federalism
by Robert L. Guyer

How to Influence State Legislators and Regulatory Agencies
by Robert L. Guyer
From The Physician Executive

Before You Sue
by Robert L. Guyer
Real world observations of litigation gone bad

Mobilizing for Reform American Osteopathic Assoc